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Not all products require a whole box to display well on the shelf. A sleeve around the product is sometimes all that is required to give the product a neat and professional look that doesn’t require the cost or material.
Product packaging sleeves are sleeves used to protect, brand and add some refinement to a product, or another package. They’re not as heavy as rigid boxes, quick to install and are much more convenient for brands that don’t need a heavy-duty rigid box to protect their products.
Brands that don’t want to increase the complexity in their packaging line have adopted this form of sleeve product packaging as their preferred choice when it comes to product packaging.
Sleeve packaging is not a ‘one size fits all’ style packaging format. This may vary from product to product.
A two piece that has a sliding tray and an outer sleeve. Style is a good, gift worthy look and fits cosmetics, small electronic or product sets.
A ring joining a cup, cone, bottle etc., that has the shape of a cylinder. It is widely used in the packaging of food and beverages where time is of the essence in often busy service time.
Structures for sleeves which are totally designed to fit the shape and size of a specific product, NOT a standard sleeve! This is one of the most versatile fits and products, especially to the brands.
It’s all about the style depending on the shape, fragility and display of the product, and is often a matter of taste.
Loose sleeves make for a cluttered appearance and tight sleeves can tear or harm the product as it is being removed or inserted. This is why one of the most crucial aspects of sleeve packaging is the size.
The perfect combination of size and insert provides maximum protection and doesn’t involve unnecessary materials, as it is the protection/cost balance that matters.
Although it’s not a package type that’s seen much, sleeve packaging can be found in several locations, mainly because it’s so adaptable in regards to industry and product shape.
The flexibility is more along the lines of what industry might have a better and more simple solution to a full box than sleeve packaging.
| Printing Method | Best For |
| Digital Printing | Improved artwork, faster turnaround, and for new designs – lower volumes. |
| Offset Printing | As a result of the improved production runs, a more economical production will be achieved and uniformity of colour within the production run will take place. |
| Flexographic Printing | Large quantities of orders for quicker, more cost-effective printing of more basic designs. |
It’s not necessarily less surface area than a full box, but it’s an idea every inch of which must be accounted for. Full Colour/CMYK will provide high impact colourful graphics, and make best use of that limited space.
If brands are ordering the same colors over and over again, Pantone or Spot colors may be advantageous to ensure consistent color. Brands whose product packaging needs to align with their brand guidelines can also opt for having it custom colour matched.
The stuff that will be used inside a sleeve will influence how it operates and the high quality feel it’ll deliver in the palms of another person.
| Material | Best For |
| SBS Paperboard | Cosmetic high quality smooth finish and retail. |
| Kraft Paperboard | Creating a healthy and green look for food and lifestyle brands. Making a natural and eco-friendly presentation for food and lifestyle brands. |
| Coated Paperboard | Cleanliness and colour sharpness of the print. |
| Rigid Paperboard | Further durability for more substantial sleeves and trays. |
Once the material has settled they have finishing options that will give that final polish.
It’s about time for sleeve packaging because it’s solving packaging problems without going too far. In some cases it’s easier to select for businesses that wish to cut their budget since it’s much cheaper than boxes when they’re full rigid.
Also, it is easy to use, a good thing when packing or services when you are constantly packing up and delivering services, especially if your company has a lot of orders coming in on a daily basis. It is also light which causes low shipping costs, and gives a clean surface for brands.
That’s the functional and aesthetic ability of sleeve packaging that continues to be used and seen in a variety of products and industries including food Sleeves & beverage, cosmetic and retail.
While it may seem like a minor element in your presentation, the sleeve can have an impact on what your brand is perceived as on the shelf. Call us today and receive a no-cost quote and let’s design a sleeve package that is just right for your product, your brand and your budget!
When should sleeve packaging be considered for a product?
Sleeve packaging is an ideal packaging solution for products such as cosmetics, food and beverage or small electronics, cylindrical products like cups, cone sleeves or other products that require rapid packaging.
Do you have custom sizes of product packaging sleeves?
Yes, you can customize the sizes to fit almost any shape of product, from a basic wrap around sleeve to a more structured sleeve and tray.
What sort of custom sleeves do you have?
Depending on the requirements for durability and look of the product, the sleeves are made from either SBS paperboard, kraft paperboard, coated paperboard or rigid paperboard.
How many orders is the minimum number of sleeve packages?
The minimums are set low to offer to small businesses that are ordering for the first time, and large brands who are ordering at scale.
Do I have permission to add my logo and branding to the sleeves?
Yes, all sleeves can be either digitally or offset printed to your logo, colours and artwork, depending on your order size.